EU integration is a journey, not an event! This popular saying highlights the challenge of
communicating complex processes such as EU integration. The process is usually lengthy, incredibly
technical, increasingly political and set to conclude sometime in the future.
‘EU Perspective in Kosovo’, a EU-funded project, was tasked to start the engines of Kosovo’s
communication journey into the EU.
It was tasked to broaden a wider public understanding of the EU and to communicate the opportunities
and challenges. It was designed to stimulate a debate about EU values, to enhance the understanding
of the EU integration process which would result in a clear promotion of EU perspective by key
stakeholders in Kosovo.
This is a story of how this was achieved.